
It all starts with changing your mindset and recalibrating your brain to make conscious eco-friendly decisions. The best way for you to embrace all 7Rs is to start by rethinking your lifestyle. Here are our tips to help you get started. "The most sustainable clothes are the ones you already own!" JOSEPHINE PHILIPSĪs Josephine shows, our lifestyles don’t have to cost the earth and there are lots of ways to embrace the 7Rs in your everyday life beyond rethinking your fashion choices. Second-hand doesn’t mean second-best – shop at thrift stores or use apps like Depop to find one-of-a-kind pieces and use SoJo or other tailoring services to get pieces altered if they’re not your size. The most sustainable clothes are the ones you already own, so try and fall back in love with your current clothes. Josephine’s top tips for making more sustainable fashion choices It’s about slowly making changes in your day-to-day that have the planet and people in mind.” It’s about trying to fight consumerism by becoming conscious about what we buy and looking after what we already have. It was then that she started to “assess my own buying habits and founded Sojo, to help make the fashion industry circular.”įor Josephine, “sustainable living is about doing the best we can in the system and society that we live in.

“I made my move away from fast-fashion a few years ago when I realised how unethical and environmentally destructive it is as an industry,” Josephine says. In 2020, she founded, an app which makes altering clothes easy by connecting users with local seamsters and collecting their items by bike. One person who is trying to make second-hand shopping more accessible is Josephine Philips.

The good news is that consumers around the world are becoming more conscious in their fashion choices. Nearly 3 fifths of all clothing end up in a landfill or an incinerator within years of being made. Our clothes are now ending up in the landfill at an alarming rate. Gone are the days when we bought one item and wore it for several years.

Fashion has become so fast that there are now 55 fashion cycles a year. The 7Rs are especially important when it comes to rethinking our relationship with our clothes and our planet.
